BOSE

Bose began extensive research aimed at clarifying factors that he saw as fundamental weaknesses plaguing high-end audio systems. The principal weaknesses, in his view, were that the overall design of the electronics and speaker failed to account for the spatial properties of the radiated sound in typical listening spaces (homes and apartments) and the implications of spatiality for psychoacoustics, i.e. the listener's head as a sonic diffraction object as part of the system. Eight years later, he started the company, charging it with a mission to achieve "Better Sound Through Research".